The Atelier.
A house, made yours.
A private, end-to-end fragrance development partnership for founders building a real luxury house — not a template drop. Bespoke formula, custom-tooled glass, in-person sampling, white-glove production. We take six clients a quarter.
Investment from $48,000 · Production runs from 500 units · 14–18 weeks
Everything a real house needs.
Nothing they don't.
Two perfumers brief on your reference world. Three concept directions, two refinement rounds, one signed final juice. The formula is yours forever.
Glass mold tooled to your sketch. Lacquer, frost, metallic spray, weighted base. Magnetic cap or hot-stamped cold-cast. Not an off-the-shelf flacon.
Hot foil, debossing, screen print, soft-touch outer carton, silk dust bag. Sample swatches couriered before sign-off.
IFRA certificate, allergen sheet, MSDS, EU CPNP / US FDA listings handled. You receive a launch dossier.
Runs from 500 units. Batch coded, serial numbered if you want it. QC photographed before the pallet leaves.
Press-kit-ready product photography. Founder copy doctored by our editorial lead. Intros to two of our retail buyers.
Three tiers. All white-glove.
- Bespoke formula (1 SKU)
- Stock vessel, custom dressing
- Compliance dossier
- Hero product photography
- Bespoke formula (up to 3 SKUs)
- Custom-tooled glass mold
- Hot foil + soft-touch carton
- Founder copywriting + photo
- Two retail buyer introductions
- Multi-SKU house architecture
- Dedicated perfumer on retainer
- Custom packaging engineering
- Trademark + IP coordination
- Year-one production schedule
Sixteen weeks. Six conversations.
- Wk 0Discovery call
We listen to the world you want to build. NDA signed before the call ends.
- Wk 1–3Concept
Three formula directions and three vessel sketches. We pour the first samples.
- Wk 4–6Refinement
You receive sample kit one. Notes, video call, second round of edits.
- Wk 7–9Sign-off
Final juice approved. Glass mold goes to tooling. Compliance starts in parallel.
- Wk 10–14Production
Bottling, capping, dressing, QC photography. You see every pallet before it ships.
- Wk 15–16Handover
Inventory delivered. Launch dossier sent. We stay on call for the first 90 days.
“We came in with a mood board and a feeling. We left with a flacon people now collect.The process felt like couture, not contract manufacturing.”
Discreet questions.
Why is the minimum so much higher than your main studio?+
The Atelier is custom tooling, in-house perfumers, in-person sampling, and a launch dossier. Our $499 studio is for founders testing at 10 units. These are different products.
Do I own everything?+
Yes. Formula, mold, artwork, photography. We sign over IP at delivery. We never resell or re-bottle your juice.
Can the engagement stay confidential?+
Default. NDA is signed before any creative work begins. We do not list Atelier clients publicly without written permission.
What if I want to scale past the first run?+
Reorders are at production cost. You keep the mold; we keep the slot reserved on your behalf.
Do you take equity instead of cash?+
On Private House engagements, occasionally — for the right founder. Ask on the discovery call.
If the bottle in your head doesn't exist yet, let's pour it.
Tell us about the world you're building. We'll reply within 48 hours with a discovery call slot, or a graceful no.
Request an invitation →Houses built in the Atelier.
A glimpse at recent brands developed with MNG — bespoke glass, custom formulas, retail-ready packaging. Yours could be next.
Custom orders require a 40% non-refundable deposit (min. $200) to reserve production.
Read full deposit policy →