Maci Norman GlobalMNG
★★★★★★★★ E-BOOK № 01 ★★★★★★★★

FASHION
INTELLIGENCE

Fourteen chapters. Every formula, template and script we use to launch premium fashion brands — written down for the first time.

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  • ✓ 14 chapters
  • ✓ 12 bonus templates
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Fashion Intelligence book cover
★ Drops Today 6PM★ By Maci Norman Global★ For Creative & Fashion Lovers★ Be the first. Stay ahead.★ Drops Today 6PM★ By Maci Norman Global★ For Creative & Fashion Lovers★ Be the first. Stay ahead.
The Promise

No more guessing.

Most founders learn fashion by losing money on it. This book replaces the trial-and-error tax with a working playbook — the same formulas, paperwork and people moves used inside studios that ship season after season.

The Math
Pricing that doesn’t kill margin.
The Paper
POs, tech packs, color standards.
The People
Vendors, press, models, capitals.
What’s Inside

14 Chapters.

Index 01 → 14
  • 01

    Fashion Brand Foundations

    Identity, niche, customer, price point, voice — what makes a brand read premium.

  • 02

    Fashion Retail Math

    COGS, markup, margin, wholesale vs retail, break-even, sell-through, discount impact.

  • 03

    Product Development & Tech Packs

    Flats, POMs, BOM, callouts, stitches, color refs, grading and revision tracking.

  • 04

    Sourcing & Manufacturing

    Find, vet and email vendors. MOQs, sampling, lead times, payment terms, QC.

  • 05

    Pantone & Color Control

    Why exact color matters. Pantone vs CMYK vs RGB. Sending and approving standards.

  • 06

    Purchase Orders & Paperwork

    Style #, qty, colorways, costs, dates, payment terms, packing instructions.

  • 07

    Packaging & Labeling

    Hangtags, care, neck, poly, tissue, inserts. Compliance and perceived value.

  • 08

    Pricing & Pre-Orders

    When pre-orders work, the risks, timeline communication, policies, post-order ops.

  • 09

    Website & E-Commerce

    Homepage, collection, PDP, About, FAQ, shipping, size guide, trust, fonts.

  • 10

    Marketing Your Brand

    Organic + paid, pillars, launch, email, influencers, attention → sales.

  • 11

    PR & Media Outreach

    When you’re ready, how to pitch, build a press kit and follow up.

  • 12

    Fashion Capitals & Networking

    Paris, NY, LA, Chicago. Markets, events, who to know, how to show up.

  • 13

    Models, Creatives & Campaigns

    Casting, agencies vs independents, photographers, stylists, MUAs, release forms.

  • 14

    Growth & Scaling

    What to do once it works — repeating, hiring, expanding without losing the brand.

Bonuses Included

12 templates, free.

The same scripts, sheets and checklists shipped with the book. Steal, edit, ship.

  • 01Fashion math cheat sheet★
  • 02Tech pack template★
  • 03PO template★
  • 04Vendor email script★
  • 05Manufacturer follow-up script★
  • 06Pantone color guide★
  • 07Brand launch checklist★
  • 08Pre-order launch checklist★
  • 09PR outreach template★
  • 10Model casting checklist★
  • 11Website homepage wireframe★
  • 12Packaging checklist★
Who it’s for

Built for the next wave.

First-time founders

Launching a label with no industry connect.

Designers going solo

Leaving a house and starting their own.

Creatives & stylists

Translating taste into a real product line.

Brand operators

Tightening pricing, paperwork and process.

“Reads like a friend in the industry finally telling you the truth — with the receipts.”

— Early reader · independent label, NYC
FAQ

The fine print, plain.

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