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Free Library
Fashion
Intelligence.
The formulas, scripts and templates we hand to clients — open to everyone. Updated weekly.
Section
Foundations
- 01How to define your target customerGuideOpen ↗
- 02Premium vs amateur — the 12-point checkChecklistOpen ↗
- 03Brand voice worksheetTemplateOpen ↗
Section
Retail Math
- 04Markup vs margin — explained in 60 secGuideOpen ↗
- 05Cost of goods calculatorTemplateOpen ↗
- 06Break-even cheat sheetCheat SheetOpen ↗
Section
Sourcing & Production
- 07Vendor cold-email scriptScriptOpen ↗
- 08Manufacturer follow-up scriptScriptOpen ↗
- 09Tech pack starterTemplateOpen ↗
- 10PO one-pagerTemplateOpen ↗
Section
Marketing & PR
- 11Launch week checklistChecklistOpen ↗
- 12PR pitch templateTemplateOpen ↗
- 13Press kit checklistChecklistOpen ↗