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Intelligence.

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Section

Foundations

  • 01How to define your target customerGuideOpen ↗
  • 02Premium vs amateur — the 12-point checkChecklistOpen ↗
  • 03Brand voice worksheetTemplateOpen ↗
Section

Retail Math

  • 04Markup vs margin — explained in 60 secGuideOpen ↗
  • 05Cost of goods calculatorTemplateOpen ↗
  • 06Break-even cheat sheetCheat SheetOpen ↗
Section

Sourcing & Production

  • 07Vendor cold-email scriptScriptOpen ↗
  • 08Manufacturer follow-up scriptScriptOpen ↗
  • 09Tech pack starterTemplateOpen ↗
  • 10PO one-pagerTemplateOpen ↗
Section

Marketing & PR

  • 11Launch week checklistChecklistOpen ↗
  • 12PR pitch templateTemplateOpen ↗
  • 13Press kit checklistChecklistOpen ↗